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Question

Shamrock wants to know if its customers tend to 

buy more or less cars than the average cars

consumer.

They have a market share in New Brunswick of 17%, and a penetration 

share of 71%. They sold 1550000 cars last year, and know 

that the total sales of cars for people who bought at least

one cars from Shamrock was 3431000. What is their

Heavy Use Index?

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