View the step-by-step solution to:


Shamrock wants to know if its customers tend to 

buy more or less cars than the average cars


They have a market share in New Brunswick of 17%, and a penetration 

share of 71%. They sold 1550000 cars last year, and know 

that the total sales of cars for people who bought at least

one cars from Shamrock was 3431000. What is their

Heavy Use Index?

Top Answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question