QUESTION: Develop 1 additional recommendation for OnePlus. The recommendation can focus on the US or the Global market, but it must not be a carbon...
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QUESTION:

Develop 1 additional recommendation for OnePlus. The recommendation can focus on the US or the

Global market, but it must not be a carbon copy of the ones listed in the case. List any assumptions/limitations for your recommendation. Include specific details related to implementation of your recommendation and identify which marketing outcomes will be accomplished by your strategy. Examples of marketing outcomes include revenue/sales growth, market share, brand awareness, brand perceptions, etc. Use any relevant data/research to support your answer.


ANSWER:

Recommendation for OnePlus in the context of US Market

According to a study conducted by Arike (2015), OnePlus needs to look at how they can provide extra value and satisfaction to their consumers without going towards the extreme competition in terms of pricing. However, this can be executed in multiple ways. In the US market, it is essential for OnePlus to go through the retailers by adding an intermediary or middlemen which can help OnePlus make its smartphone reach to those people who do not buy from the internet as they are not digitally influenced as compare to the level of influence of internet and digital media on other people living in USA. This can be achieved by OnePlus by investing more into advertisements and on retailers to get their product displayed and promoted through the retail sector. Moreover, in order to target more audience and to expand, OnePlus needs to step out of the tech-community in terms of product recommendations and feedback which can be achieved if OnePlus expand its message out of the community to the end customers in order to gain their loyalty and trust towards the product. Therefore, the marketing team of OnePlus needs to ensure that the product recommendations should not remain limited to the tech community. It should go towards the end customers in order to increase sales of the product which might lead the brand towards a wider success in the US market. It can be achieved through investing in the promotion of its smart phones through the end customers and rewarding them for promoting the product to others. According to the study of Luu and Labwama (2016), the customer support and assistance should not remain limited to a limited time period, it should be long-lasting with their existing devices in order to keep their customers happy because having an image of being a low price or a cheap smartphone brand is not similar to produce affordable and powerful devices ensuring customer satisfaction.

Assumption and Limitations of the recommendation

           The assumption of this recommendation can be in terms of increasing sales where the brand can become able to reach those customers who are not influenced by the digital innovation through their retail network as the product would be available to majority of its end-customers. Moreover, getting out of the tech community reviews and going towards the end consumers will strengthen the brand awareness of OnePlus to a large group of consumers including the non-tech people living in US (Arike, 2015). Furthermore, increasing the duration and effectiveness of providing customer support can increase the level of loyalty and satisfaction from its customers which is considered as an essential factor in the concept of having a strong brand image and customer loyalty. The more customers get satisfied and get value from OnePlus, stronger the brand image of OnePlus will become and will increase the customer base of the brand. These are the accomplishments, which OnePlus can accomplish in terms of increasing revenues, strengthened brand image and position and increasing market shares in the US market. According to the study of Qumer and Purkayastha (2019), these recommendations can lead towards the increase in the prices of OnePlus smart phones as the investments might increase leading towards the increase in the costs incurred by the brand.




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