'As a marketing manager, Dawn tries to increase consumer and brand awareness in all promotional and publicity outreaches, why?
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"As a marketing manager, Dawn tries to increase consumer and brand awareness in

all promotional and publicity outreaches, why?"


It allows customers to recognize her company's line of products and differentiates it from similar products sold by other companies.

It will eventually increase sales and profits.

All of these answers

It increases the company's share of the consumer group they want to reach and establishes a clear and consistent picture of the product in the mind of the consumer.

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