One of the major trends in product sampling is selective sampling of targeted groups. Assume you work for a
company that has just developed an energy bar that tastes almost as good as other energy bars, but has far fewer calories. Marketing research has identified the target market as economically upscale consumers, ages primarily 25 to 54, who reside in suburban and urban areas. Explain specifically how you might selectively sample your new product to approximately two million such consumers.
Sampling is the activity in which a select group of people is chosen from a population and studied. Selective sampling... View the full answer