MKG
MKG 523
Question: PartB:
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Question:PartB: Develop an integrated marketing strategy

This task builds on Assessment

task1(Tyres4U is an Australian-owned and operated organisation specialising in the import and distribution of tyres and tubes. It holds exclusive and non-exclusive agencies for multiple tyre brands manufactured in many overseas countries. Tyres4U operates in every state in the commonwealth of Australia and has 14 branches strategically situated throughout Australia. The head office is located in Ashfield, in the inner western suburbs of Sydney, New South Wales. It also operates branches in both New Zealand and Papua New Guinea.( more information: http://www.tyres4u.com.au/Aboutus.aspx)


An integrated marketing strategy would ideally outline how the intended goals and objectives will be achieved using both traditional and non traditional marketing channels. Using diverse components of integration marketing communications such as a public relations, direct marketing, advertising, organisational culture, events and sponsorships, the marketing mix, and customer service, develop a cohesive marketing strategy that addresses the IMC goals and objectives developed in Assessment task1, part A covering;

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