Question

Which of the following statements concerning marketing research is most accurate?

A.Marketing research, if

done properly, will always result in a positive marketing result.B.When collecting marketing research, people may not be willing to tell you what you want to know if it is potentially embarrassing.C.The primary purpose of marketing research is to collect data, for historical purposes.D.People are just as able to give accurate information about products they have only heard about as those they have actually used.E.Among those people who participate in market research studies, there is an almost perfect correlation between a respondent's stated intentions and his/her actual buying behavior.