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Part C: Write a campaign plan and present
Procedures:
1. In the same group format, present your campaign plan to class, in which
to include the below points. Attach your Powerpoint presentation with this
assessment.
2. Based on what you have learned from your research and review, design
a marketing campaign strategy which responds to the convergent
environment.
. In your plan, include marketing messages that can be engaged by your
target audience across multiple distribution channels.
You will need to write more than half pages of detailed plan.
3. With your campaign plan, identify sector specific or technology specific experts you
need to seek advice from or use for this campaign.
4. Which channel have you included in your marketing campaign that could empower
and respond rapidly to your customer's perspectives?
5. How do you measure the success? Complete the table provided. (See Appendix 4)

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