I feel confused about the two questions following.
Can you use concepts of brand equity, brand
positioning, brand positioning and brand elements to comprehensively explain these two questions.
1.Do you think that the Gillette ad damaged their brand or make their brand stronger?
2.How does the message in the Nike ad affect customers perception of the brand?
Hi! I'm assuming the Gillette ad in question was the one that sparked controversy around "The Best Men... View the full answer