View the step-by-step solution to:


How can IKEA better market its products in India?

For example, alter products to "indianize"

them, adjust them to the Indian culture.

Or provide solutions about what IKEA can do for problems in India to better market its products.

For example, because the traffic condition in India is horrible, IKEA can start delivery systems where the delivery is done overnight, where there will be relatively less or no traffic.

I need specific, creative ideas, or even crazy ideas. Crazy ideas, those that are groundbreaking would be the best. Thank you.

Top Answer

The answer is... View the full answer

Sign up to view the full answer

Other Answers

Using a consultant from India who understands the culture could allow someone to choose products that make sense to be... View the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question