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How can IKEA better market its products in India?


For example, alter products to "indianize"

them, adjust them to the Indian culture.


Or provide solutions about what IKEA can do for problems in India to better market its products.


For example, because the traffic condition in India is horrible, IKEA can start delivery systems where the delivery is done overnight, where there will be relatively less or no traffic.


I need specific, creative ideas, or even crazy ideas. Crazy ideas, those that are groundbreaking would be the best. Thank you.

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Using a consultant from India who understands the culture could allow someone to choose products that make sense to be... View the full answer

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