An integrated approach to marketing enables companies to focus marketing communications and deliver a
clear, consistent message to consumers via multiple communication vehicles, thereby making a greater impact.discuss what the ads communicate to you personally and whether or not you would buy the product featured in the campaign.
Old Spice: Smell Like a Man. Is an example of integrated marketing . I chose this example because it is a very common form of integrating marketing campaign. The product is designed specifically for men. This product has a target of men. The product is made for hygiene. The message is integrated with funny videos and on social media. This integrated marketing campaign held the consumers attention first and sold the product later. The key message is to smell like a man. You need to buy Old Spice products. A form of marketing tactic that they used is having this advertisement in places like social media. The reason why they used this tactic is because it gets the attention of specific persona that buys this product as well as other individuals that might have not tried old spice. Another tactic that they use is when there is a an advertisement in at the store. This advertisement was a sign being held up with this man on a horse. Show holding on to a plater of Old Spice product. The reason I think they used this tactic is to show what it means to be a man. What men do is smell like Old Spice. This tactic is funny in a way. This tactic is entertaining and gets the attention of the consumer. By telling a joke and being comical.
(2010) February Old Spices: Smell Like A Man, Man.
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