Millennials Rack Up 18 Hours of Media Use Per Day Average time millennials in the U. spend interacting with media per day (hh:mm)* 03:34 03:12 02:19...
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Question

15. The image attached portrays the media consumption habits of millennials in 2014. These results are derived

from research conducted in the USA. If the target market for your product or service is millennials:


15.2. Do you think that these statistics will apply to the Australian market? Why?


15.3. Which media option would you classify as primary and secondary for this target audience?


millenials.png

millenials.png

Millennials Rack Up 18 Hours of Media Use Per Day
Average time millennials in the U.S. spend interacting with media per day (hh:mm)*
03:34
03:12
02:19
01:47
01:47
Browse the
Social
internet
Watch live
Watch
networking
TV
Play video
games
timeshifted TV
01:15
01:15
O
01:04
01:04
00:32
Go to the
Listen to the
Use email, text,
movies
radio
texting apps
Talk about news/
products/brands
Read print
magazines
/newspapers
* media activities are not mutually exclusive; based on a 2014 survey among 839 U.S, adults aged 18-36
THE WALL STREET JOURNAL.
Source: Crowdtap, Ipsos MediaCT
OOO statista

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