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Question

Carrying over some the results you generated in Assignment #5:

  • Survey respondents (n=405): 264 males

and 141 females

  • Of recent customers, there were 253 SFG respondents and 152 Jose Southwestern respondents
  • Of SFG respondents (n=253) - Males 176; Females 77
  • Among the 253 SFG customers, the median (in lieu of mean) distance traveled was 1-5 miles. Frequencies were as follows: less than 1 mile - 86; 1-5 miles -76; and more than 5 miles - 91.
  • Respondents who saw a SFG ad in the past 6 months - 33%
  • Correlation (n=405) between fun and satisfaction is .21
  • Additional calculations:

    • 1.12. + .67 (Satisfaction of SFG customers) = Likelihood of SFG customers to return
    • Regression equation above is significant at p<.01
    • R square is .80

     

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