In a pretest, respondents were asked to express their preference for an outdoor lifestyle using a 7-point scale: 1
= not at all preferred, to 7 = greatly preferred (V1). They were also asked to indicate the importance of the following variables on a 7-point scale: 1 = not at all important, to 7 = very important.
V2 = enjoying nature
V3 = relating to the weather
V4 = living in harmony with the environment
V5 = exercising regularly
V6 = meeting other people
The gender of the respondents (V7) was coded as 1 for females and 2 for males. The location of residence (V8) was coded as 1 = city/town; 2 = suburbs; 3 = countryside.
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