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<p>Hello I need to respond to the following questions for a group presentation however I experience

difficulties with finding information about the topic

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Bine natural cosmetics
BIPA
BIPA
Bigs natural cosm
What's special about Bipa?
BIPA
Marketing:
Product-Portfolio:
. ,,weil ich ein Madchen bin&quot; campaign
. Focus on strong industry brands
Pricing:
. high-low strategy
ICH BIN HELDIN.
WOCHEN
AKTION
-25%
2410- 10 10.209
Setyprostate&quot;
IGH- KANN SEIN. WAS ICH WILL

6A952DFF-C55D-4A78-A04A-FF76489139A8.jpeg

HIER BIN ICH MENSCH
HIER KAUF ICH EIN
dm
What's special about dm?
dm
Marketing:
Product-Portfolio:
HIER BIN ICH MENSCH
HIER KAUF ICH EIN
. &quot;,hier bin ich Mensch&quot; campaign
. private label
. healthy &amp; lifestyle
. natural cosmetics
Balea
Pricing:
. EDLP ,immer gunstig&quot;
IMMER
. Payback (Bonus Club)
GUNSTIG

B2FA83B8-DC7B-413B-910F-45B09BF2F39B.jpeg

L'OREAL
Launchprocess
PARIS
Info about
Inside Sales
Launch
&amp;
Start of Pre-
Launch
Marketing
Tracking
from Paris
Marketing
Decision
campaigns
Performanc
e
Monitoring
M-8
M-6
M-4
M-2
M-1
M
M+1
O
Internal Presentation
Listing
Planning &amp;
n to
Decision &amp;
Launch
financia
Customer
detailed
Heavy POS-
calculation
&amp;
planning of
Activity
Negotiatio
execution
L'OREAL
PARIS
Agenda
commercial
landscape

B3D56B6D-87E9-4EE2-BDE9-A0BB1692853C.jpeg

Brand Mix Setup drives the O spending per payer L'OREAL
PARIS
21,0%
20,5%
23,0%
Other
19,8%
19,8%
16,5%
Beiersdorf
22,9%
23,4%
33,1%
8,9%
Private Label
19,5%
21,6%
23,2%
CPD
19,4%
Johnson &amp; Johnson
18,5%
16,0%
10,8%
Henkel
9,6%
8,7%
6,9%
7.4%
Laverana
5,6%
4.2%
5,4%
3.5%
3.5%
8.4%
Total Markt
DEH
dm
WB
+18,9%
+50,7%
4,23
3.45
3.34
2,81
Serie 1
+7,1%
+8,6%
+7,98%
+8,72%
L'OREAL
PARIS
WHY GO INTO KEY ACCOUNT
CHALLENGES IN KEY ACCOUNT
SKILLS YOU NEED
MEASURED ON SUCCESS
PRESSURE ON TURNOVER
EMPATHY
CENTER OF DECISION MAKING
RESOLUTION
LOTS OF RESPONSIBLITY
CAUGHT BETWEEN TWO STOOLS
ASSERTIVENESS
CLOSE CONTACT WITH DIFFERENT
INTERNAL CHALLENGES
CREATIVITY
PERSONALITIES
IMMEDIATE FEEDBACK ON
STRATEGIC THINKING
SUCCESS/FAILURE
NOT TAKING THINGS PERSONALLY
LOTS OF TRAVELLING
PAYMENT
LOT OF INVESTMENT INTO SALES
NEGOTIATION SKILLS
FORCE
ANALYTICAL SKILLS
PRESENTATION SKILLS

F04406A0-8E1E-4E19-A22A-7D2B12E44C6F.jpeg

Commercial landscape AT - Beauty
L'OREAL
PARIS
Market
Wien, REWE masa to
drug
Salzburg
METRO ES POS
food
BIPA
SPAR 1409 103
SPARO
MERKUR
dm
BILLA
Karten
LIDL
Hofer
977
number of stores
3.516
70%
revenue share of skincare
30%
Skin Care Channel Development
L'OREAL
PARIS
68,0 Mio E
+8,0%
12,0%
dm
adm
7.5%
VALUE
46,3%
Bipa
11,9%
41,7%
BIPA
LH ex H/L
-1,2%
20,4 Mio Stk.
+0.5%
adm
-1,5%
d'in
VOLUME
33,9%
56,8%
Bipa
+3,1%
BIPA
LH ex H/L
+3,2%

F1C40A7C-484D-45FE-8C25-DD2341C11FFB.jpeg

Skin care @dm
dm
Shopping Trips
Bon C / Trip
2.497 -3,8%%
7,54 -7,4%
Shopper (000)
Frequent
753 -5,9%
3,32 2,2%
Buyer
Requirement
Frequency
Bon/Trip
Volume/Trip
3 spending
per payer
Face Care
752.97
ST $3
2,4%
3.32 22%
1.56
4,1%
Face Care Clean
984 49
35 30
035
6 54
20%
27 52
17%
Face Clean
715 60
76%
60 78
-28%
3 72
1:3
-1 2%
Face Care
752 9
57 93
245
3 32
275
Natural cosmetic brands
dm
Total skin care vs. natural
GARNIER
SANTE
cosmetics
BIO
NATURKOSMETIK
apeiron
BIO:VEGANE
72 natural
SKINFOOD
cosmetic
products in Skin
WELEDA
1261 3 3195
lavera
HIJJINGER
87%
NATURKOSMETIK
DR. SCHELLER
alverde
&quot; skin care total .natural cosmetics
1behan Penna 2019 170 amo volue

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