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Question

  Division Inc. is a company manufacturing smart mobile phones priced around Rs. 25000 has

commissioned a Market Research organization [MRO] for finding out the motivations and preferences of youth of Bangalore between ages 20 to 25 years. You are the head of this MRO.

A.   Please prepare 'Terms of Reference', which clearly sets out the objectives of the task, for approval of the client company.

B.   Prepare a 'Market Research Plan' for this task for approval of the CEO of the MRO.

C.   What type of questionnaire will be used and why?

D.   Based on your ideas and knowledge of this product, what could be possible outcome of this research?

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