6. Which of the following types of customer loyalty is incorrectly defined?
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6. Which of the following types of customer loyalty is incorrectly defined?

a.        Behavioral

loyalty looks at brand(s) purchased within the last six months

b.        Affect loyalty looks at liking and preference toward brand(s) purchased.

c.        Situation-specific loyalty relates to consumers forgoing purchase of their preferred brand because of another brand's sales promotion or availability.

d.        Latent loyalty exists when consumers feel very positively toward a brand but for A variety of reasons do not buy it.

e.        All of the above types of customer loyalty are correctly defined. 

Top Answer

e. All of the above types... View the full answer

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