19. Which of the following would not be among tactical reasons for a company to use social media?
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19. Which of the following would not be among tactical reasons for a company to use social

media?

a.        To reach segments of consumers such as influencers, opinion leaders, and high clout scorers

b.        Crowdfunding or crowdsourcing

c.        To introduce new products

d.        To target customers in competitors' stores

e.        To conduct marketing research


20. Which of the following is not among the research priorities for relationship marketing proposed by Payne and Frow (2017), based on their review of the state of relationship marketing?

a.        Transition from dyads to stakeholders to ecosystems

b.        Relational opportunities that arise in the transition from value-in-exchange to value-in-use

c.        Contribution of relationship marketing to the discipline of marketing

d.        Investigation of the endemic dark side behaviors based on inappropriate use of relationship marketing and CRM

e.        Payne and Frow cited all of the above as research priorities.

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