Dell® Computers has demonstrating their products in U.S. retailers physical stores such as Wal-Mart stores and
Best Buy. Consumers are no longer directed to their web site to place an order. Dell will soon be selling through retailers in China. Obviously, Dell has had to change its "contact" with consumers. What is the effect of changing the approach of direct marketing mantra on Dell's business?
Dell is focusing on demonstrating its products in the United States in physical retail stores such as Best Buy and Walmart.... View the full answer