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How do develop effective relationship marketing, a company

must first understand its targeted consumers' buying influences and behaviors. create the Research section of your plan. 


How do I research section of a marketing plan Based on the Apple 4k TV


The elements of the Research List of Topics (see list below): I need to pick tree out of these bullet points but not really sure how where to start of how regrading Apple 4k TV.

  • Primary Research
  • Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
  • Current Opportunities
  • Potential Future Opportunities
  • Current Threats
  • Potential Future Threat


I ned help Understanding the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psycho graphics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).


Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found. 

Top Answer

Primary research: The Company directly interacts with its targeted customers to gather information about... View the full answer

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