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<ul><li>Ethics is a gray area that is viewed differently by cultures, regions, one's upbringing, and

so many more external and internal factors. Who decides what is ethical and not ethical in marketing?</li><li>Who should be the "watchdog" to ensure ethical marketing? How do we determine such "watchdog" is ethical? How do we define those ethics?</li><li>How does one discern truthfulness in marketing? The advertising company? The individual freewill?</li></ul>

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Marketing ethics is described as the moral principle and values that need to be followed during any kind of marketing... View the full answer

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