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WHAT ACADEMIC MODEL SHOULD I USE TO SUPPORT MY MARKET FACTOR ? I TRIED USING PORTER'S DIAMOND BUT I AM NOT GETTING

ENOUGH DATA FOR FOREVER 21. I AM WORKING ON A MAJOR PROJECT TITLED; A business development plan for business turnaround: a case study of forever 21 USA. i am required to use a comparative study analysis of other 3 competitors (Zara, American Apparel & Fashion Nova) to my case. using four factors namely; Market, Marketing, Innovation and technology and business operations.

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It's possible that you could use Porter's Five Forces (link in explanation), focusing on changes to each of the factors with... View the full answer

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