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Question

 Review the Super Bowl commercials from last year. any of these ads actually sell any products? Discuss the

advantages and disadvantages of the different advertising mediums. If you had to advertise a product which would you chose and why? 


Microsoft

We All Win

This is the advertisement that I chose


During the Super Bowl, Microsoft will air a 60-second ad titled 'We All Win', the latest installation in the company's journey of empowerment and inclusion showcasing how the Xbox Adaptive Controller is designed primarily to meet the needs of gamer with limited mobility.

The ad follows the stories of passionate young games, including nine-and-a-half-year-old Owen, rising to the top of their respective games with a little help from their friends, family and the Xbox Adaptive Controller. The story illustrates Microsoft's commitment to building accessible technology that levels the playing field and creates opportunity for all, ending with the line: "When everybody plays, we all win."

The extended spot, by m:united//McCann New York, shows kids with limited mobility talking about how they interacted with a regular Xbox controller, with some definite difficulties. They are then seen taking the Adaptive Controller out of the box and with it, they can more easily play games, interact with friends and gain confidence.



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