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There are many subcultures in marketing and consumer behaviours. Sometimes, people are confused by them.

 Explain what you understand by subculture. Discuss some of the attributes of subculture using examples. How do you think marketers sell products and services using the concept of subculture?

Please explain in detail and give some examples

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Understanding what subculture is and how it is defined it is a key start in recognizing its importance in marketing... View the full answer

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