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This question was created from MGT 103 - Class 5 Consumer and Buyer Behavior https://www.coursehero.com/file/11510982/MGT-103-Class-5-Consumer-and-Buyer-Behavior/

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With respect to the purchase of your last
cup of coffee, did you experience any
cognitive dissonance? If dissatisfied, what
was deficient? Did you tell anyone? Will
you go back? What marketing activities
could be undertaken to reduce this?

Top Answer

Cognitive dissonance refers to strategies that require a consumer to harmonize two conflicting views by buying a product... View the full answer

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