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This question was created from Class 4_Consumer Behavior Pt 1.pdf


Identify cultural and subcultural forces/factors you feel will be most important for the
Fitbit Ionic marketing team to be aware of when developing their marketing mix for the
Fitbit Ionic in the United States. Describe and discuss! (Consider prominent values,
rituals, traditions, and so on, that distinguish the American culture and specific
subcultures of interest)

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