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This question was created from Class 4_Consumer Behavior Pt 1.pdf https://www.coursehero.com/file/31488879/Class-4-Consumer-Behavior-Pt-1pdf/

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What are YOUR beliefs and attitudes towards and about the Fitbit Ionic? Be as specific
about your thoughts, feelings and behaviors as possible. How would you recommend
Fitbit’s marketing team use this information when making their marketing mix decisions
(product, place, price, promotion)?

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