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If I was designing an ad for a health clinic tailored towards older people, I would want an ad that has a comforting feel that shows warmth from the assistance they will receive from the clinic. Older people typically have more sickness or more severe injuries, we would want to show them that we are equipped to handle their needs with the love and care they are looking for. An ad for the health clinic geared more towards kids however would look different. We would want to portray ourselves as friendly face, not to scare the kids off with medical equipment. Kids typically have a lot more unexpected injuries so assuring we're there for you when you need us would be a large part of the add. Lastly to gain the super-rich peoples interest of the health clinic mentioning the high tech technology and knowledge of staff would help be able to separate our clinic from the "average clinic." If I have to choose 1 celebrity to appeal to all three targets I would go with John Stamos or Diane Keaton, they are both older celebrities who have children and both have an appeal to the public.

Chapter 12

Super Bowl commercials certainly increase brand recognition. They are meant to be the most eye catchy commercials, pulling emotions and humor. I do believe that they increase brand recognition enough to increase purchases in the short term after the commercial airs. Watching the M&M commercial, made me relate to having my kids in the car fighting, I do want to try the M&M bar but it was more of a personal connection.  

Chapter 13

I do tend to read product reviews prior to purchasing a larger product. When looking at products to compare I try to find the ones that have the most reviews. Recently I was looking for an elliptical. I found many 5 star elliptical machines, but when taking a closer look they only had 1-5 reviews. With this limited amount of input it's easy to see that the market may not be saturated enough to know if it's truly a good product. Now an elliptical with 400 reviews and a 4/5 star rating would be a better source of knowledge to weed out the good from the bad. It's also good to keep in mind there are people out there who will never be truly satisfied, as well as there are people who think everything is the best invention since sliced bread.

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