View the step-by-step solution to:


<ol><li>Why would a potential sponsor be interested in an organization's market

reach?</li><li>Why do you think people in general are affected by celebrity endorsements?</li><li>Discuss three factors a company must consider when attempting to find an endorser for their products.</li><li>Name a celebrity who you think would make a good endorser. Why would this person be a good spokesperson, and for what product(s)?</li><li>Why might an endorser want to limit the term of an endorsement contract with a company?</li><li>Why do you think the FTC creates laws governing celebrity endorsements? Whom do these laws benefit?</li><li>Explain why celebrity endorsements are risky agreements for companies.</li><li>Explain how agencies like Celebrity DBI help companies pick the best celebrity to endorse their product. What benefits do they provide? Can you think of any downside to this process?</li><li>Look over the Celebrity DBI index list of top 10 endorsers for 2011. How might the list have changed since then? Explain factors that might cause the current list to be different.</li><li>Why is it important for companies to consider the endorser's relationship with their product? How can this impact the power of the celebrity to connect with the market? Give an example.</li></ol>

Recently Asked Questions

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question
Let our 24/7 Marketing tutors help you get unstuck! Ask your first question.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes
A+ icon
Ask Expert Tutors