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Question

1.A) Discuss target market selection or market coverage strategies using examples; B) take a large-sized furniture

company in Ethiopia and suggest whether differentiated or undifferentiated marketing strategy is appropriate for the company considered.  

2. A) Take any consumer product and describe it using the five product levels? B) Discuss the 4 brand development strategies using examples.

3. A) Discuss the common pricing mistakes by citing practical price setting practices of Ethiopian businesses; B) What are the situations in which customers are becoming price insensitive? Explain each situation using examples. 

4. Take a financial institution in Ethiopia as an example and describe functions of channel members in the process of distributing financial services.  

Top Answer

1. A) Market coverage strategies are as follows: 1)Differentiated marketing 2)Undifferentiated marketing... View the full answer

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