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This question was created from SWOT Matrix, Findings and Conclusions Assignment1.docx


Step 2: Identify 3 to 4 strong, well supported findings / opportunities
After you have decided on the findings / opportunities it should be easy to write your marketing
Your findings / opportunities are based on the collection of facts that you have pulled together
but are not a re-statement of the SWOT. The idea is that the opportunities that you identify
should be able to be leveraged by Famoso strengths.
Your findings and conclusions are synthesized, directional commentary that pulls you closer to
action plans(new menu item) for your marketing plan.
What does the deliverable look like?
Put together a chart (see below)
Use full sentences for the Findings / opportunities
In-text citations and a reference page must be included for both Step 1: the SWOT and Step 2:

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