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This question was created from Exercise #3 Internal Environmental Analysis (Answer)


In his answer, the following 4 questions are opportunities, but I think they should be strengths because they are controllable. - "Diversify into related products," "Enter new market or segments," "vertical integration," and serve additional customer group." The last question was not cropped in the attached photo. Please let me know whether my answer or his answer is correct. Please explain why. Thanks.


Diversify into Related Products (Opportunity) Enter New Markets or Segments
(Opportunity) Issues Costly Regulatory Requirements (Threat)
Higher Overall Unit Costs than Competitors (Weakness)
Proprietary Technology (Strength) Vertical Integration (Opportunity)

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