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What do you mean by the term "Brand Equity"? Use an example of a Brand, you are working with or have a special

attachment with, to explain how was that brand built and has been managed so far. What do you think were the important decisions, the makers of the brand undertook, in developing their branding strategy?

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Brand equity is: "the commercial value that derives from consumer perception of the brand name of a particular product or... View the full answer

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