What is the best way a company can build and manage its product mix and product lines?
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What is the best way a company can build and manage its product mix and product lines? Be specific. Provide an

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The product line refers to a group of products that a firm creates within a single brand. The products of the... View the full answer

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Branding consistency, and having various managers for different product lines will really help. You should know... View the full answer

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