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Explain the relative emphasis that would be placed on advertising or personal selling in each of the

following situations: (a) a manufacturer of an infusion pump therapy kit for use in hospitals, (b) a hospital offering a nutrition workshop for seniors, and (c) an academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.


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Advertising is a tactic that is used to promote a particular product or service. It is done through a... View the full answer

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