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I would like for you to think about what you want to do for your final dissertation. Remember, the hallmark of a

good dissertation is that it should be so good that it gets you a promotion. Go and talk to five or six senior managers within your organisation, and ask them for their ideas on what you should do for your dissertation, something that will be of use to the company. 

Now assess each of these five or six options. What are their pros and cons? Are they all equally do-able? What kind of research strategy would you adopt if you need to collect primary data?



  • How relevant is the topic to your company? Be brutally honest in your assessment.

s it a pressing matter or issue that has been troublesome for some time?

Is it considered something of strategic importance?

Is it essential for the continued growth of the company? Development of a new business segment?

Or is it something that is of topic (academic) interest only to you and/or just a handful of people?

How useful would your research really be to your company?

  • In assessing the pros and cons, how do-able is your research project?

Can it be realistically completed within your allotted time - if your question is too broad or too open-ended chances are you may not have enough time?

  • The more tightly and succinctly you define your research question the better off you will be.

Will this be a qualitative, quantitative, or mixed method dissertation?

  • What kind of data will you need?
  • Do you have access to all of it?
  • Will you have to collect original data?

Will you need any special technology - for example, special software, tools, equipment, etc?

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