You are SVP at Accor charged with Content capture and share: developing sustainable content
management. You need to design an effective way to develop a virtuous cycle of content creation and see how to anticipate and monitor online crises.
Answer the following questions:
How can you encourage systematic content creation at Accor? How should this practice be triggered and/or rewarded? Where and how should user-generated content (UGC) be leveraged on Accor hotels' websites?
The main people behind this would be the marketing team. Some practices which can help would be: Scheduled Brainstorming... View the full answer