After years of strong growth, Taco Bell is branching out from traditional single-purpose stores. Its uses

Question

After years of strong growth, Taco Bell is branching out from traditional single-purpose stores. Its uses

kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even inschool

lunch programs. In only a few years, it has more than quintupled its points of access. It aims to

have 200,000 outlets; most of which will be nontraditional. What is Taco Bell potentially producing among

its franchisees and other distributors of Taco Bell products?

a. vertical conflict

b. cognitive dissonance

c. supply management divergence

d. horizontal conflict

Answer 1

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