148 Advertisers can determine how people react to words like juvenile , immature and childish that have the same basic denotation but differing...
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22.(p. 148)

Advertisers can determine how people react to words like juvenile, immature and childish that have the same basic denotation but differing connotations through the use of:

A. psychoanalysis1B.semiotic analysisC. common ground researchD. affective theoryE. involvement research
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