166 Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the boxby taking a fresh look at a...
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111.(p. 166)

Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box—by taking a fresh look at a common problem.

"Freshness" is the message the ad is supposed to deliver. When Rick and Beth Minton saw thead, Rick said to Beth, "That ad is simply showing people being rewarded for being rude and boorish. How could any company think that sort of ad would appeal to decent people?" Rick'scomment about the ad source represents a: A. negative ad execution thought1B.source derogationC. support argumentD. counter argumentE. positive execution thought
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