Which of the following is a consequence of the heterogeneity of services ?
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11.

Which of the following is a consequence of the heterogeneity of services?a. No matter where, the customer knows exactly what is offered and what to expect.

b. Services are perceived as less standardized and uniform than goods.
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c. Consistency and quality control of services can be easily achieved.d. Standardization and training prove to be invariably futile or unreliable.
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