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Company researchers have decided to gather customer satisfaction data only from those customers who have made a purchase in the last 30 days.
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1.Company researchers have decided to gather customer satisfaction

data only from those customers who have made a purchase in the last 30 days. This choice represents which stage of the research process?
Select one:
a. Specify the sample
b. Design the research
c. Post purchase survey
d. Define the opportunity


2.Imagine for a moment that a company's sales are down. In response, the company develops an online customer survey to learn more about their customers' product and service needs. The company is experiencing which stage of the research process?
Select one:
a. Data collection
b. Research design
c. Sales forecasting
d. Product planning


3.While searching and applying for new jobs, you want to highlight the benefits you will bring to an organization. Which of the following should you create for yourself?
Select one:
a. Strategic plan
b. Situation analysis
c. Value proposition
d. Mission statement


4.Which of the following questions does a value proposition answer?
Select one:
a. Who are our customers?
b. What business are we in?
c. Why should customers buy from us?
d. Where does our business come from?


5.In which stage of the product life cycle do companies tend to invest more money into their promotion activities.
Select one:
a. Decline
b. Growth
c. Introductory
d. Maturity

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