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<br/> -It is generally understood that a marketer uses the

knowledge of consumer behaviour concepts to influence consumer purchase decision/consumption behaviours. In your answer, select one external influence (e.g., reference groups or family). Reflecting on yourself as a consumer, use an example of a brand that employs the knowledge of the selected external influence in their marketing strategy. Explain how and why the brand is effective in influencing your behaviours.
-Culture and ethnicity can strongly influence consumer behaviour. As a consumer, reflect on your behaviours on how your purchase decision/consumption of a particular product/service is influenced by the culture or ethnicity that you identify with. Be sure to include examples to demonstrate your understanding.

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