On the eve of leaving her alma mater, Stacy Engineer remembers the encouraging words of the commencement speaker: 'Graduation is the happy beginning...
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I. On the eve of leaving her alma mater, Stacy Engineer remembers the encouraging

words of the commencement speaker: "Graduation is the happy beginning of an

exciting life ahead." She is, of course, excited about her new master of engineering

degree that she received with honour. But she is also a bit concerned about what to

do now to make her new life exciting and filled with happiness. Apparently, what

she needs is a road map into the future. How can you help her?


II. There are always risks (risks of failure) associated with the experimentation of a

new manufacturing process or with entry into a new global market. How should

one decide to proceed or not to proceed with a risky venture? What is the proper

level of risk for a company to take?


III. The marketing director needs to submit a strategic plan for entering a new market.

She knows she needs long periods of uninterrupted time. She considers two

options: (1) staying at home to do the plan or (2) delegating some parts of the plan

to her subordinates. What are the factors the director needs to consider when she

chooses the best way to come up with this plan?


Thank you !!

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