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Question 4: As a marketing manager at Unilever, you have been given

a task to launch an advertising campaign to promote a new brand of chocolate. The primary target market for this new product is children aged between 8-15 years. As a leader of the project you have to take some major advertising decisions regarding objectives, budget and marketing strategy (media and message decision). How will you go about each decision in order to make an effective advertisement campaign?                                                  

Question 5: Assume that you are the marketing manager at Pak Suzuki head office. You have to give a formal presentation to the new marketing executives who have recently joined Pak Suzuki. Your presentation should be about the products of the company. Select at least 5 products of the organization and categorize in the BCG matrix.

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