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Question

As a marketing manager at Unilever, you have been given a task to

launch an advertising campaign to promote a new brand of chocolate. The primary target market for this new product is children aged between 8-15 years. As a leader of the project you have to take some major advertising decisions regarding objectives, budget and marketing strategy (media and message decision). How will you go about each decision in order to create an effective advertisement campaign?  

Step-by-step answer

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