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Question 1:                                                                                                                    
(a) Assume yourself as the marketing manager of CHEERS Biscuits launched in 2013, identify any five relevant reasons behind cheer's marketing failure. need a report which should highlight the weakness of the product failure and submit it to the Divisional Head of the Company.
(b) Suppose being the Marketing Manager you would asked to prepare re-launch plan for CHEERS, which key factors you would focus to reframe and rebuild the product image while developing new marketing plan.

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