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Q. Which mode of Marketing Communications is being used in the following scenario?
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Q. Which mode of Marketing Communications is being used in the following

scenario? Write in a similar table as given at the end, which includes,
·        Advertising
·        Sales promotion
·        Events and experiences
·        Public relation and publicity
·        Direct marketing
·        Interactive marketing
·        Word of mouth marketing
·        Personal selling
A.   A promotional message in the beginning of a commercial movie. AD
B.   Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. AD
C.  By communicating with a narrow group of potential customers, companies promote their offerings through telephone marketing, snail mail, email, or catalogs and brochures. DM
D.  Coca Cola utilizes several channels to reach its customers worldwide. Apart from promoting on social media, it also utilizes paid and unpaid promotions for running social media campaigns as well as paid promotion to promote its brand and products. AD
E.   Coca Cola does not utilize this element of the promotion mix much. It is because it has large and diversified customer base and strong brand recognition as well. In such a case, this method does not prove highly effective at creating reach or growing demand. This method is most effective when you have to reach a well-defined and small customer segment. PS
F.   Companies hire salespeople to reach out directly to potential customers in order to share information about products or services, answer any questions, and close the sale. PS
G.  In this type of promotion, companies share their message through existing channels—most often the press—by doing or sharing something newsworthy, which the channel then shares with their audience. PR
H.  Khaadi lawns 23% discount on Pakistan day. SP
I.     Nike aims to reach large target audiences. The brand invites celebrities who represent the image of an ideal consumer. Potential customers associate themselves with famous ones, and this motivates them to trust the brand and communicate with it. AD
J.   Nike developed a social responsibility strategy, in response to global ecological trends. Nike also sponsors numerous sports events to build a better brand image in the eyes of their audience. PR
K.   Nike uses this method to promote its products among sports organizations in universities, colleges, schools. Marketers call this lead nurturing. D
L.   Nike's selling takes place in their stores. Trained store personnel assist consumers, provide details on the company's products and stimulate visitors to buy their products. Besides, Nike's employees help customers find the right Nike product and promote the company through the use of personalized services. PS
M.  The company uses this channel to head off negative publicity as well as build a favorable image among the general public and other stakeholders. As a leading nonalcoholic beverage company,
N.  Coca Cola deals with a lot of negative publicity and rumors on a regular basis. PR
O.  This is also one of the less utilized promotional channels of Coca Cola. However, from time to time, the company utilizes email marketing to tell a story or grow customer engagement. DM
P.   Usually, Nike's promotions include special discounts for a targeted audience. The brand motivates their customers with the savings they can have when they buy discounted products. After that, they create demand for purchasing more products using those bonuses, turning new customers into loyal clients. SP
Q.  Your marketing communications mix includes mail, telephone, fax, e-mail to communicate

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