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Question
Answered step-by-step

Asked by chahatmaini126

Put yourself in the position of a marketer who wants to market an...

Put yourself in the position of a marketer who wants to market an existing product or service of your choice. Explain how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.

Be sure to cover the following:

  • The big picture; why an STP approach is appropriate
  • How the market may be segmented
  • Targeting plans; market attractiveness
  • Positioning strategy utilizing the 4P's of marketing

Arts & Humanities Communications Marketing
Answer & Explanation
Verified Solved by verified expert

Answered by Azka94

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