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1.      True/False: Web-to-store shoppers are consumers who use the

Internet as a tool to aid their purchases made at stores
2.      Marketers recognize three broad categories of interpersonal influences which consist of the following except:
a.      Cultural
b.     Social
c.      Family Influences
d.     Ethical considerations
3.      List four of the Six classes within the social structures of both small and large U.S. cities
________________...._______________...___________________..________________
4.      True/False: Need - Imbalance between a consumer's actual and desired states
5.      True/False: Motive - Outer state that directs a person toward the goal of satisfying a need
6.      What are the four components that influence purchasing decisions:
_______________....________________...____________________..________________
 
7.      True/False: About 91 percent of all Internet sales are B2B transactions
8.      Characteristic(s) that distinguish the business market from the consumer market is/are
 
a.      Geographic market concentration
b.     The sizes and numbers of buyers
c.      The purchase decision process
d.     Buyer-seller relationships
e.      All of the above
9.      A primary goal of B2B relationships is to provide advantages that no other vendor can provide: An example of that is_______________
a.      Higher prices
b.     Slower delivery
c.      Better quality and reliability
d.     Non-Customized product features
e.      Less favorable financing terms
10.  True/False: Environmental conditions such as economic, political, regulatory, competitive, technological considerations, and natural disasters influence business buying decisions
11.  True/False: Infrastructure—the underlying foundation for modern life and efficient marketing that includes transportation, communications, banking, utilities, and public services—is an important economic factor to consider when planning to enter a foreign market
12.  True/False: Tariffs refer to taxes levied on imported products; some tariffs impose set taxes per pound, gallon, or unit; others are calculated according to the value of the imported item
13.  True/False: Globalization affects almost every industry and individual throughout the world, at least in some way
14.  True/False: A franchise is a contractual arrangement in which a wholesaler or retailer (the franchisee) agrees to meet the operating requirements of a manufacturer or other franchiser
15.  True/False: Many marketing experts believe that most products demand multidomestic marketing strategies to give them a realistic global marketing appeal
16.  True/False: In developing a marketing mix, international marketers may choose between two alternative approaches: a global marketing strategy or a multidomestic marketing strategy

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