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Question 1 Consumer behavior is influenced by three factors:
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Question 1 

Consumer behavior is influenced by three factors: cultural (culture, subculture, and social class), social (reference groups, family, and social roles and statuses), and personal (age, stage in the life cycle, occupation, economic circumstances, lifestyle, personality, and self-concept). Research into these factors can provide clues to reach and serve consumers more effectively.

By considering the above argument, discuss how following companies are approaching customers by targeting cultural, social, and personal factors.

·      SHAN (4 Marks)

·      SAMSUNG ELECTRONICS (3 Marks)

·      KHAADI (3 Marks)

 

Note: You are encouraged to write your answer in small paragraph and in bullet points. The

 

 

Question 2

 The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. To influence these parties, marketers must consider.

 

As a stake holder of the IQRA University. Discuss how this buying center will play a role to buy a high-speed internet from a well-known internet service provider for the students in the COVID-19 situation.

 

Note: You are encouraged to write your answer in small paragraph and in bullet points. The

 

 

Question 3

Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom.

 

Assume that you are the country manager of TOYOTA motors, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?

 

Note: You are encouraged to write your answer in small paragraph and in bullets points. The

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